BRAND PROFILE: DEITY COMPONENTS




Brand Prefix: DY
Manufacturer Website: deitycomponents.com/
BTI Inventory: /manufacturer/DY


Brand Story


Armor against the corporate mentality. Deity is a 100% rider owned company, developing products light enough and tough enough for the world's best riders. Backed by powerhouse global talent such as Brendan Fairclough, Cameron Zink, Tyler McCaul and Tracy Moseley, Deity has 3 Enduro World Championship titles, multiple Red Bull Rampage podiums, top 10 talent on the World Cup Downhill circuit, and countless Crankworx podiums.

Insights


Designed in-house utilizing proprietary technology and comprehensive testing processes that surpass industry standards, Deity has received critical acclaim with top reviews in every category:

  • DC31 Mohawk Carbon Handlebar: "a superb bar”…"damn feathery for a handlebar of this width”
    - BikeRadar
  • Blacklabel Handlebar: Rated Top 3 best handlebar for 3 straight years
    - Dirt Magazine
  • TMAC Pedals: “Hands down the best flats we've planted our feet on”
    - Vital MTB
  • Cavity 35 Stem : "Wide, sexy... a bit of jewelry cloaked in a high polished finish”
    - PinkBike


Buyer Comments


"At BTI, mountain biking is in our DNA. We seek to partner with cutting edge, best-in-category brands who are driving the sport. Deity is US-based with a following that now rivals the top MTB brands. Their components are found on bikes from the World Cup circuit to the Redbull Rampage to the Enduro World Series, and their riders can be found on the top podiums worldwide. We at BTI are honored to have been chosen as Deity's first US distributor. #deitycomponents”
- sales manager, Chris B.