Mission & Values
BTI is a wholesale distributor of cutting-edge bicycle products sourced from around the world, supplying retailers and the bicycle industry. Far beyond its well-respected heritage in bicycle suspension, BTI seeks to continually expand with an astounding array of goods and services to outfit virtually any modern bike shop.
We aim to be a primary supplier to all bicycle retailers, grow at a sustainable pace, show profitability, and have a blast doing it!
BTI is located in beautiful Santa Fe, New Mexico, a city with 400 years of history that is consistently voted one of the best small cities and top tourist destinations in North America. Santa Fe is recognized as one of the most intriguing urban environments in the nation, noted for its art galleries, culture, and great cuisine.
The League of American Bicyclists designated Santa Fe a Silver Bicycle Friendly Community in 2014 and IMBA has rated the extensive trail network as one of 10 Silver Level Ride Centers in the world. An active member of the advocacy community, BTI is a progressive voice for the sport of cycling both on and off road.